What is an autoresponder?


If you have ever subscribed to an e-list or group membership on the Internet, or requested information about a product or service online, and received a nearly instantaneous response in your email inbox, an autoresponder program was responsible for delivering the response.


In other words, autoresponders are email programs that automatically send a predetermined message in response to each incoming email. Certain autoresponders, such as sign-up services for e-groups and forums, are one-time transactions that generate a single response for each message that is received. Autoresponders are employed by nearly all Internet-based businesses for a variety of purposes, including the automation of tasks that would otherwise require hundreds of man-hours, the development of lists, and the monitoring of potential leads.


On a predetermined, timed basis, a succession of messages is sent to the email addresses that have been received by multiple autoresponders. For example, a multiple autoresponder can be implemented to transmit an immediate response, followed by a follow-up message three days later, and another five days later, and so forth. It is possible to program it to send a message on a daily basis, once per week, twice monthly, or at any other interval that aligns with the objectives of the message series.



5. Em@il Marketing for Beginners

The most potent Internet marketing tools are autoresponders. They are user-friendly, and the entire marketing process is automated and immediate once they are configured.

Your Internet business operates autonomously around the clock when you implement autoresponders.

The implementation of an effective autoresponder campaign can be the deciding factor between a struggling business and a tremendously successful one.


How can I generate revenue through autoresponders?


The utilization of autoresponders can be advantageous for virtually any online enterprise. In fact, your as-yet-unfounded business can be established around an autoresponder program with a properly organized campaign. A product and an effective series of autoresponder messages are all that is required to begin carving out a portion of the Internet pie.


Your autoresponder is the marketing instrument that will sell your well-developed product more effectively than any other form of advertising: the golden goose. Impulse purchases are exceedingly uncommon, particularly on the internet. However, an explosive sales response will result if you are able to consistently communicate your message to individuals who are already interested in your product.


This book will provide you with all the necessary information to begin generating revenue through autoresponders. You will acquire the knowledge necessary to select a subject that is most suitable for your circumstances, conduct market research, and either create or acquire exceptional content that resonates with your audience.


6. Em@il Marketing for Beginners

Purchase; establish an automated retail website; customize your autoresponder messages for optimal effectiveness; and construct an opt-in autoresponder list that generates revenue even while you are asleep.